JAMES BROWN Please, Please, Please

I think many teachers of music composition train their students to create "sticky" melodies (something that are memorable, even unforgettable). One of the melodies I think demonstrates stickiness is James Brown's melody for "Please, Please, Please." 
I'd love to hear if you find this melody especially memorable. What techniques does Mr. Brown (!) use to create the stickiness.
Here are just a few of the things my students and I have listed as the elements of stickiness...

• repetition of lyrics, articulations, pitches, form and rhythms; predictability
• exaggeration of dynamics, rhythms, articulations, pitches high & low
• surprising intervals, rhythms, articulations, dynamics, harmonies, silences
• economy of different melodic, rhythmic, harmonic ideas

What do you think?